THE FUTURE OF
ESPORTS MARKETING

The first global platform in the world of eSports

Powered by blockchain

How it works

privilege

Get access
to Esports budgets


Direct link to sponsors,
brands, gamers and fans


Monetize the
audience and earn

DIRECT INTERACTION BETWEEN BRANDS AND AUDIENCE

1.

Enables brands and advertisers to connect directly with teams, events, content providers and audiences at all levels

2.

Uses smart contracts for security, transparency and convenience in all transactions

3.

Uses EMI Tokens for loyalty program rewards and all contracts between participants within the EIPlatform ecosystem

4.

Artificial Intelligence provides accurate targeting of consumers to identify and analyze behavior within the esports ecosphere. This allows brands to identify appropriate marketing channels according to their target market and campaign objectives

5.

Optimizes efficiency of advertising spend and greater return on investment for sponsors and advertisers

PROBLEMS

1.

Most brands don’t understand the complexity of the esports market and its audience

2.

Investment in esports marketing is becoming less efficient as the marketplace becomes more fragmented. Marketing is not well targeted

3.

Small teams, beginning streamers and tournaments of local importance don't get access to the budgets of larger companies

4.

A large part of brands’ marketing budget is spent on research, contract administration and various intermediary and agency fees

5.

The majority of the esports audience isn’t directly involved in the development and shaping of the esports industry

OUR SOLUTIONS

1.

EIP blockchain technology will offer many more monetization and functionality opportunities to all brands, teams, players, content creators, fans and viewers.

2.

Sponsors and partners will gain access to advanced data analysis to measure the effectiveness of their investments and identify new opportunities

3.

Esports fans and viewers will benefit from exclusive offers, goods and services from partner companies

4.

EIPlatform will simplify market entry for non-endemic partners by providing demographic and behavioral data to allow them to reach their ideal target audience

GROWING GLOBAL PLATFORM POWERED BY BLOCKCHAIN

EIP blockchain technology will allow the whole esports audience to interact directly and contribute to the development of esports.

EIP blockchain technology will allow participants of all sizes access to the budgets of the leading brands.

EIP blockchain technology will allow brands and sponsors of all sizes easy entry to the esports market with accurate audience targeting. Smart contracts will provide transparency and security in all transactions.

Video

EXPANSION

EIP is developing a global data-driven platform for direct interaction between brands and audience in the esports sector.
Powered by blockchain and smart contracts.

ROADMAP

Q4 2018
eip concept
created

Q1 2019
eip got confirmed interest
from leading global
brands

Q2 2019
promotion

Q1 2020
development of the eip
apps and interfaces

Q4 2019
development of the
eiplatform

Q3 2019
eip to conduct
an mvp

Q2 2020
final development of
the eiplatform

Q3 2020
launch

Q4 2020
geographical expansion and
growing the ecosystem

TEAM

Sergey

Sergey Nevodnichiy

CEO & Founder

15 years experience in the Esports industry; created one of the most popular teams in the history of Esports – Team Empire. MBA - Strategic Management and Marketing.

jury

Yury Mertsalov

Founder

Experienced venture capital and private equity professional with focus on Esports and ecommerce. 5 years of investing experience in bitcoin and crypto-assets.

Irgang

Michael Irgang

co-Founder

Experience in the energy sector for over 20 years. International experience of negotiations. Со-Founder of a start-up developing a new energy storage technology.

Alex

Alex Dearden

Development Executive

BA International Relations from Queen Mary University of London. In the process of attaining an MBA in International Business at the EU Business School of Barcelona. Multicultural experience derived from living in NA, Europe and Africa.

savin

Sergei Savin

Advisor

Senior professional in technology sector with focus on esports. Over 12 years of experience in marketing, strategy, operations and programs in various global IT companies.

Yuliya

Yuliya Tarasova

Legal

Legal Counsel, specializing in commercial law for over 15 years. Expert in intellectual rights related to IT. The head of an expert-legal center and developer of methodologies and practices for the protection of intellectual and information property and trade secrets.

will

Will Lyall

Oceania Representative

Expert in customer service, sales and business development, with experience in market research and tech sectors, as well as small to medium enterprises and non-profit organizations. Speaks English, French, Russian, Mandarin Chinese and Spanish.

maxim

Maxim Boldyrev

Financial Consultant

Past experience with PwC Advisory Deals providing valuation and transaction services. Experienced in investor relations (equity + fixed income) with Novolipetsk Steel. Masters degree in applied corporate finance from RANEPA.

Dima

Dmitry Vasilyev

Software Engineer

Bachelor's degree in 'Software Engineering' at ITMO University (St. Petersburg). In the process of obtaining a master's degree in the same specialization. Experienced in the development of desktop and web applications.

kirill

Kirill Khayrullin

Head of Media

10 years experience in social media and PR. Previously worked as a social media producer in Starfactory and RIA Novosti. Currently, Head of Media for Team Empire.

PARTNERS